代俊 | 博士、副教授

太阳成集团tyc33455cc管理学部部长、硕士生导师

国际商务研究中心执行主任

四川大学世界经济专业博士。主要研究领域为区域国别研究、国际市场营销、中国企业全球化与品牌出海。

代表性成果

• 教学案例被哈佛商公司案例库（HBSP）与加拿大毅伟商公司案例库（Ivey Publishing）同时收录

• 主持重庆市来华留学英语授课一流本科课程《国际市场营销（全英文）》

• 担任教育部学位中心2025年度主题案例《茉莉奶白：文化创新驱动品牌全球化》首席专家

实践与产业合作

聚焦成渝地区双城经济圈与陆海新通道建设，长期从事全英文与双语课程教学，致力于推动中国商科教育的国际传播及中国品牌全球化实践的产业落地。曾赴英国林肯大学访学，担任泰国皇家理工大学（RMUTR）商科课程外教，具有持续的国际教学与产业合作经验。

Associate Professor Jun Dai,

A/Prof Jun Dai is the Head of the Management Department at the IBS-CTBU and Executive Manager in the IBS-GBRC, Also serves as a Master’s Supervisor. A/Prof Jun D holds a PhD in World Economy from Sichuan University.

Her primary research interests include Regional and Country Studies, International Marketing, Globalization and Branding of Chinese Enterprises. With extensive experience in English-medium and bilingual instruction, she is committed to the international promotion of Chinese business education and the integration of academic research with the industrial transformation of Chinese brands.

A/Prof Dai has served as a visiting scholar at the Lincoln University (UK) and has served as a foreign lecturer for business courses at the Rajamangala University of Technology Rattanakosin (RMUTR) in Thailand, maintaining long-term international teaching and industrial collaborations with this university. She has achieved significant milestones in international case studies and the internationalization of business education:

• Her business teaching cases have been simultaneously indexed by both Harvard Business School Publishing and Ivey Publishing.

• She serves as the Chief Expert for the 2025 Theme Case Project of the China Academic Degrees and Graduate Education Development Center (CDGDC) titled Molly Tea: Culture-Driven Brand Globalization.